6 Aug 2018. I was starting a
search engine optimization.
Search engine optimization is a strategy, technique used to increase the number of visitors to a website by obtaining a high ranking placement in the search result page of a search engine (SERP) including
Google, Bing, Yahoo and other search engines. Search engine optimization is two type that is
white hat and
black hat.
White hat search engine optimation is organic and with proper rules and regulations.
Black hat search engine optimization, which is illegal and done in the wrong way.
Search engine optimization they have also two pages that are
on a page and off a page.
On page SEO it means that changes, modification or editing is done on the website. According to the search engine algorithm is known as on page search engine optimization.
Off page SEO it means that when we do promotion on a third party website on the internet that is off page search engine optimization.
WEBSITE REPUTATION
1) Alexa Rank
2) Page Authority and Domain Authority
3) Spam Score
4) Trust Flow and Citation Flow
KEYWORDS
Keywords, in the context of search engine optimization, is a particular word or phrase that describes the contents of a web page.
Keywords are a two type that is the short tail and long tail.
How to check the competition and traffic?
Competition- how many people are promoting their websites to be ranked top on the search engine with some keywords is the competition of keyword.
Traffic- how many people are searching for the information using some keywords in Google is the traffic of that keyword. To check traffic on the keyword we use the tool of Google named, google keyword planner.